The idea for CAMPAIGN FOR SOCIAL JUSTICE came about over a coffee with my great friend Julian Richer one sunny afternoon in June.
For many years we had shared the same frustration that many wonderful campaigns for social justice had failed to make the impact they deserved because, left disenfranchised by mainstream UK media, they had been denied the voice they cried out for. We spoke about how amazing it would be if we could find a way to help them put that right & it was then that we came up with the idea of creating a platform - across a variety of social media channels - to give campaigns for social justice - free of charge, a voice - which would enable them to showcase their campaigns & reach as many people as possible - because social injustice is not confined to a single issue - it affects every aspect of our lives from poverty to housing to human rights - and only by working together can we ever hope to eradicate it. We wanted a platform on which everyone could actively engage and take part in supporting those campaigns, even if only by sharing content - enabling them to reach the widest possible audience and giving them the opportunity to make the maximum impact. Julian has supported many charities and campaigns involved with human rights, animal welfare, social housing deprivation and generally fighting injustice & I had been campaigning against social injustice on a number of issues for many years. I already had a large following across a variety of social media channels & we thought why not use those platforms to create “CAMPAIGN FOR SOCIAL JUSTICE”, to give something back by giving a voice to others - and so now here we are! |
Peter Stefanovic CEO & Co-founder, Campaign For Social Justice ArchivesCategories |